febiola

N° 02

pasaria.

Jakarta, Indonesia

Render of the Pasaria interior: a timber food-display cart lined with rattan, piled with traditional cakes, under a red batik-patterned ceiling, with wooden stools, round tables and terrazzo floor by a glass street front.
the gerobak food display, street front

about the project

A diverse and flexible space designed to accommodate various forms of informal activities, from casual hangouts and family gatherings to social interactions. The space aims to be approachable and welcoming to people from different backgrounds, creating an inclusive environment where everyone can comfortably gather, connect, and spend time together.

design concept

Brings the familiarity of traditional market elements into the interior, transforming the space into an immersive street-food experience that reflects the lively and grounded atmosphere of everyday Indonesian street life.

design inspiration

The design draws inspiration from Indonesian elements such as rattan and wood, reinterpreting them through a modern approach to create an interior that feels contemporary and relevant to younger generations. The gerobak is introduced as a distinctive display feature for traditional Indonesian cakes, while serving as the main focal point of the space, connecting the interior to the familiar character of Indonesian street-food culture.

Reference image: a dining room with rattan-backed chairs, a carved timber screen wall and woven pendant lamps.
Reference image: a restaurant bar counter faced in rattan panels and timber, under a dark ceiling with a hanging hood.
Reference image: a café wall with a vintage Chinese advertisement poster, glass pendants, a green roller shutter and a folding steel grille.
Reference image: a traditional Indonesian gerobak, a wooden street-food cart with glass windows lettered “Bakso Yanto”, a handle and two mismatched wheels.
reference imagery: rattan, timber and a street gerobak collected as inspiration, not the designer’s own work

custom furniture

Isometric cutaway of Pasaria: a glass-fronted corner shop with folding timber doors, round marble tables and stools on terrazzo, the gerobak food display at the centre, a back bar with glass cabinets, a staircase and a PASARIA sign on the facade.
isometric cutawayfull size ↗
Custom food display: a long timber cart with a pitched canopy roof and rattan-panelled base, its tiers filled with colourful Indonesian cakes.
Custom Food Display

The concept represents the gerobak, an iconic element of Indonesian street food culture where vendors sell food directly from mobile carts and people freely gather to purchase from them. Translating this element into the interior creates a sense of familiarity and informality, allowing users to feel connected to the cultural character and street-life experience of Indonesia.

Bar loose furniture: a long low bar counter with a pale stone top, a timber end panel and a row of dark-framed glass cabinets.
Bar Loose Furniture

The bar section draws from the proportion and scale of the gerobak, translating its familiar street-side presence into the interior. This creates an intuitive sense of familiarity for customers while ensuring the bar remains functional and ergonomically appropriate.