N° 01
goodrich hotel
Jakarta, Indonesia

about the project
Goodrich, one of Asia’s leading suppliers of wallcoverings, fabrics, carpets and flooring materials, wanted to create new opportunities for every room.
design concept
An exploration of wallpaper, where patterns escape their frames and evolve into playful visual characters.
design inspiration
The overall room plays with an experimental arrangement of layered, textured wallpapers, combining small and big patterns to form a harmonious balance of proportion. This presentation creates curiosity and encourages visitors to discover the brand’s diverse product range.





the suites · i
executive suite ↓royal suite
model visualisation





The design combines two-tone patterns to create visual interest, while a mix of large and small patterns adds variation and keeps the space balanced. Copper accents on the furniture and walls bring warmth and subtle detailing, while strategic colour accents add depth and highlight key areas, creating a cohesive and lively interior.
custom furniture

Custom furniture steals the scene from every angle, bringing harmony and depth to the whole interior design.




the suites · ii
royal suite ↑executive suite
model visualisation





custom furniture



